The dessert scene south of Atlanta is getting a major upgrade as Jeni's Splendid Ice Creams prepares to open its newest scoop shop at The Avenue Peachtree City. Known nationwide for its artisanal approach, build-from-scratch recipes, and velvety texture, the beloved brand is expanding its footprint into the south metro area. Local residents will soon be able to take a short ride along the multi-use path network to enjoy a cold, premium treat in the heart of the community.
Founded by James Beard Award winning ice cream maker Jeni Britton, the brand has built a massive following across Georgia with popular locations in Ponce City Market, Krog Street Market, and Avalon. Bringing the concept to Peachtree City allows local shoppers and families to experience signature, whole ingredient flavors like Brambleberry Crisp, Gooey Butter Cake, and Brown Butter Almond Brittle without making the drive into the city. The new shop is taking over a prominent retail space within the outdoor lifestyle center, adding a lively gathered spot for evening strolls and weekend outings.
To mark the arrival of the first scoop shop in the area, grand opening festivities are expected to feature special promotions, including complimentary scoops for early guests. Whether taking a break from shopping or taking a golf cart excursion on a sunny afternoon, the addition of Jeni's Splendid Ice Creams provides a sweet new destination for the entire community. Stay tuned for the official grand opening date announcement as final preparations wrap up.